September 26, 2015 bodyscenesboca

Does Going Green Give You A Sweet Tooth?

Does Going Green Give You A Sweet Tooth?

A recent study published in the Journal of Marketing drew some interesting findings.

Folks who purposely chose to use recyclable bags found themselves filling them with sweets.

Participants were divided into 3 groups who used an imaginary grocery cart.

One group was told to bring their own recyclable bags.

The second group was told to bring their own bags, the type not specified.

Those who chose freely to bring reusable bags tended to buy more sweets.

The researchers felt that seemingly insignificant choices may often later affect our behavior.


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