Ever hear of loss aversion? The concept is about to make you lose weight.
1.Think You Can Lose Weight? Bet On It.
A new study from the University of Pennsylvania, the best incentive for staying fit is losing money.
2.Study Subjects Were Asked To Walk 7,000 Steps Daily
Half the group received $1.40 every day they hit their goal. Others lost $1.40 whenever they failed to reach their goal.
3.Guess Which Group Achieved Their Goal More Often?
Those faced with losing their money reached their goal an amazing 50% more often than those who were paid to achieve their goal.
4.Why? We’re Wired Not To Lose
Loss aversion is a theory that humans are hardwired to avoid losing at all costs.
